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Sunday, September 7
 

1:00pm EDT

Registration
Sunday September 7, 2025 1:00pm - 5:00pm EDT
TBA
Sunday September 7, 2025 1:00pm - 5:00pm EDT
TBA
  General

4:00pm EDT

General Session
Sunday September 7, 2025 4:00pm - 4:45pm EDT
TBA
Sunday September 7, 2025 4:00pm - 4:45pm EDT
TBA
  General
 
Monday, September 8
 

8:45am EDT

General Session: Touchless Tech
Monday September 8, 2025 8:45am - 9:30am EDT
TBA
Monday September 8, 2025 8:45am - 9:30am EDT
TBA
  General

9:30am EDT

Quick Fire
Monday September 8, 2025 9:30am - 9:45am EDT
TBA
Monday September 8, 2025 9:30am - 9:45am EDT
TBA
  General

4:45pm EDT

Immersive Spa Experience
Monday September 8, 2025 4:45pm - 6:00pm EDT
TBA
Monday September 8, 2025 4:45pm - 6:00pm EDT
TBA
  General

6:00pm EDT

Networking Activity
Monday September 8, 2025 6:00pm - 7:00pm EDT
TBA
Monday September 8, 2025 6:00pm - 7:00pm EDT
TBA
  General
 
Tuesday, September 9
 

8:45am EDT

Creating Signature Spa Experiences for Distinct Consumer Segments
Tuesday September 9, 2025 8:45am - 9:30am EDT
TBA
In today’s competitive wellness market, a one-size-fits-all approach no longer meets the expectations of savvy spa-goers. This dynamic session explores how to craft tailored, high-impact spa experiences designed to attract and retain diverse consumer segments.

We’ll dive into proven frameworks for identifying and understanding key demographic and psychographic profiles. You’ll learn how to align service design, ambiance, and brand storytelling to these distinct motivations and preferences.

This session will equip you with strategic insights and creative tools to design memorable, loyalty-building spa experiences that stand out in a crowded market.
Speakers
avatar for Sherrie Tennessee, Ph.D., CHE

Sherrie Tennessee, Ph.D., CHE

Director of Education, SpaSOS
Dr. Sherrie Tennessee, combines scientific expertise from Johns Hopkins University with over 20 years in wellness and hospitality. A former researcher turned wellness innovator, she's worked as a massage therapist, spa owner, and educator. With three published books and a PhD in Hospitality... Read More →
Tuesday September 9, 2025 8:45am - 9:30am EDT
TBA
  General

9:30am EDT

Executive Panel
Tuesday September 9, 2025 9:30am - 10:00am EDT
TBA
Tuesday September 9, 2025 9:30am - 10:00am EDT
TBA
  General

5:45pm EDT

Networking Activity
Tuesday September 9, 2025 5:45pm - 7:00pm EDT
TBA
Tuesday September 9, 2025 5:45pm - 7:00pm EDT
TBA
  General
 
Wednesday, September 10
 

6:30am EDT

All Day Departures
Wednesday September 10, 2025 6:30am - 5:00pm EDT
TBA
Wednesday September 10, 2025 6:30am - 5:00pm EDT
TBA
  General
 
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Sunday, September 7
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