Name: Creating Signature Spa Experiences for Distinct Consumer Segments
Start: 2025-09-09T08:45:00-0400
End: 2025-09-09T09:30:00-0400

Tuesday September 9, 2025 8:45am - 9:30am EDT

TBA

In today’s competitive wellness market, a one-size-fits-all approach no longer meets the expectations of savvy spa-goers. This dynamic session explores how to craft tailored, high-impact spa experiences designed to attract and retain diverse consumer segments.

We’ll dive into proven frameworks for identifying and understanding key demographic and psychographic profiles. You’ll learn how to align service design, ambiance, and brand storytelling to these distinct motivations and preferences.

This session will equip you with strategic insights and creative tools to design memorable, loyalty-building spa experiences that stand out in a crowded market.

Speakers

Sherrie Tennessee, Ph.D., CHE

Director of Education, SpaSOS

Dr. Sherrie Tennessee, combines scientific expertise from Johns Hopkins University with over 20 years in wellness and hospitality. A former researcher turned wellness innovator, she's worked as a massage therapist, spa owner, and educator. With three published books and a PhD in Hospitality... Read More →

Tuesday September 9, 2025 8:45am - 9:30am EDT
TBA

General

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Spatec North America 2025

Sherrie Tennessee, Ph.D., CHE

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